Since 1997, PageUp’s cloud-based, talent management system has been helping multinational organisations answer HR and recruitment conundrums. PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.
PageUp’s marketing team sends thousands of emails per week to their subscriber lists and prospect base. PageUp experienced several challenges during their email campaigns because it was taking up too much time to create emails and simultaneously asking for approval from different stakeholders.
By implementing Hoosh’s newly upgraded enterprise version of the Email Template Builder – CommsBuddy, PageUp was able to improve email creation, online proofing and approval workflow with streamlined tracking and approval of emails that could reach up to 200% faster when maximised.
Due to an outdated system that was sending out blank emails with high bounce rates. PageUp’s initial process for email creation consisted of:
- An in-house digital team designed email templates from scratch.
- The content in each email was created and edited by a different person responsible for the specific communication.
- The marketing team conducted multiple tests and revisions before release.
- When emails needed revisions, they were sent as sample emails with comments for rewriting.
This process was taking too much time and delaying email campaigns. PageUp joined forces with Hoosh Marketing to make sure email creation was fast and approval system is in one platform by using Hoosh’s Email Template Builder –CommsBuddy.
Since PageUp implemented Hoosh’s integration tool this past year, email nurture campaigns were launched successfully within their designated time frame.
The CommsBuddy upgrade continues to streamline PageUp’s email campaigns and the future looks bright. In this 2017 fiscal year, CommsBuddy has generated ROI in its first launch by maximising the review and approval process from the creation of the first email template, revisions, approvals until the last stage of email campaign execution.
Created Attractive & Informative Email Campaigns That Save Time
CommsBuddy set up PageUp’s internal and external emails through its helpful feature, a drag-and-drop interface, which builds entire email templates from start to finish within minutes, and save time and money. With the additional CommsBuddy functionalities, PageUp immediately applied each functionality to their email campaigns:
Online Proofing & Approval Workflow
- Review, Proofing & Editing – Every section of an email got tracked and delivered on time. The main advantage of CommsBuddy is that each person in every department was included in the review and approval process. Making email creation convenient for easy collaboration.
- Approvals – CommsBuddy allowed anyone to invite collaborators such as internal or external employees from PageUp to approve their work. CommsBuddy is user-friendly and allowed the review and approval process easy and uncomplicated for non-technical approvers, too!
Collaboration & Audit
- Collaborate & Track Progress – During PageUp’s upgrade to CommsBuddy, employees could view and compare past revisions of emails. They could see who offered feedback and can respond with comments. Because there were different employees revising emails from different departments or different employees, they were able to create new versions and request for final approval.
- Audit Trails & Revisions – PageUp had thousands of outdated emails from their past campaigns that were still useful, but just needed revisions. CommsBuddy saved all versions of emails and comments, making it easy to trace back edits or check approvals by individual. When mistakes occurred, employees in any department could easily revert to previous versions to revise again.
Faster Email Creation
- Quick Template & Email Creation – CommsBuddy streamlined all PageUp’s email templates with an easy-to-use visual creation which requires no technical skills. Email template creation, collaboration and approvals can speed up to 200% faster with less effort and lowered costs.
- Collaborative Content Creation – With tracked revisions, PageUp’s multiple teams could work simultaneously on the same email communication, putting an end to traditional email creation bottlenecks.
- Less Errors and Rework – The CommsBuddy email editor does not allow underlying email codes for modification, thus preventing the number one cause of incompatibility with different devices and email clients.
By activating CommsBuddy, PageUp produced a seamless form of communication between our clients and their talent that decreased unsubscribed rates and increased clicked and opened rates.
- PageUp has not only optimised the process for creating attractive email campaigns, but has implemented:
Simple execution of new email campaigns using CommsBuddy.
- The ability to deploy campaigns 200% faster.
- User-friendly email communication between employees with no technical knowledge to have complete autonomy over email creation.
- Save time from the operational and management teams – allowing focus on relevant tasks, rather than HTML bug glitches.
- Guaranteed that all emails were responsive across all mobile devices and email clients.
- PageUp experimented with customised email layouts with no risk of affecting other employees’ work.
- Ability to cut PageUp’s yearly budget due to decreasing production costs related to email creation due to CommsBuddy.
- Comprehensive reporting and ROI on email marketing campaigns.
Since Hoosh’s Email Template Builder – CommsBuddy created a streamlined approach for PageUp’s email marketing campaigns, a significant ROI on digital marketing and campaigns.
Kristin Swinnerton our client from PageUp shared how Hoosh were able to improve the potential capabilities of their Marketo by building effective strategies. With Hoosh’s newly upgraded email template builder – CommsBuddy PageUp streamlined its email review and approval process 200% faster.
Download the case study here.