Customer-relationship management (CRM) is a system that helps businesses manage their customer database. The customers’ and prospects’ interactions with the company in the past are recorded, which can be used for marketing purposes in the future. If you’re a business owner, you should invest in a sales CRM and here are the reasons:
1. To Gather Customer Information
With CRM, you can record all your customer’s info such as email addresses, inquiries, whether they purchased from you or not, and so much more. You can customize CRM tools to gather necessary details, which you can use to study the behavior of your customers.
2. To Retain Customers
● Not happy with the product or service
● Unhelpful customer service
● No longer interested in your products and want to try other brands
All of these factors can be mitigated using CRM. You can use the data you’ve gathered to customize your marketing efforts to give your customers the best experience they could have when dealing with your business.
For instance, you can come up with new products or services that they need and are willing to buy. You can use prototyping tools when developing a product to see, test, and gain feedback to check whether it’s feasible.
3. To Turn Prospects into Customers
You can also record the information of prospects into your CRM. It’s easier to turn them into customers than trying to sell to people who haven’t heard of your company yet. It’s because prospects already showed interest in your business, so a little bit more convincing could turn into sales.
You can also increase your chances of making a sale if you can integrate CRM with marketing automation to reach your prospects on multiple channels. Make smarter offers that target those specific prospects to finally convince them.
4. To Create Centralized Access to Customer Information
So, when a different team needs to use it for, let’s say, creating sales reposts or engaging with customers, they could get the information they need without having to go to you to ask for it. Plus, any of you can access it from wherever you are because it’s accessible online.
5. To Improve Security
6. To Reduce Risks of Data Loss