You’ve probably heard of Agile Marketing, but do you really understand what it is? If you are still planning your marketing 6 or 12 months out, you really need to understand the role of Agile in modern marketing.
Here, we break down Agile Marketing in 4 easy to remember steps.
Agile Marketing is a Methodology
Agile marketing is a more efficient process/methodology to plan and execute marketing activities than traditional methods.
Tackling Rapid Change
Agile is well-known in the software industry, where technology change is so rapid that traditional (long-term) software planning was abandoned years ago.
As soon as marketing became digital, the same rapid-pace of technology made traditional planning redundant for marketers.
For Modern Marketing
Long-terms plans are great if your industry doesn’t change at all during that period. In reality, your prospects are constantly changing their needs, behaviours and communication styles; it’s just a fact of modern life.
For modern marketing, that means the goal posts are constantly shifting. Agile Marketing is the only methodology that uses this fact to your advantage. Agile Marketing mandates:
- flexible vs. rigid planning
- responding to change over following a plan
With Effective Execution
Agile Marketing is not just about planning. It’s also about:
- how teams collaborate to circumvent inefficiency of silos & hierarchy
- how to execute effectively by using metrics rather than opinions
- how to react quickly by creating adaptive & iterative campaigns over Big-Bang
Agile marketers also follow a process designed to increase alignment with business aims, to improve communication (both external and internal), and to increase the speed and responsiveness of their marketing. Knowing which marketing training services are available is a suggested.
This process is iterative, encouraging short marketing initiatives and the ability to react quickly to changing market conditions.
And there you go — 4 easy points to answer the question, ‘What is Agile Marketing?’ Check this out to learn about the marketing strategy especially for your business.