What is agile marketing?

You’ve probably heard of Agile Marketing, but do you really understand what it is? If you are still planning your marketing 6 or 12 months out, you really need to understand the role of Agile in modern marketing.

Here, we break down Agile Marketing in 4 easy to remember steps.

Agile Marketing is a Methodology

Agile marketing is a more efficient process/methodology to plan and execute marketing activities than traditional methods.

Tackling Rapid Change

Agile is well-known in the software industry, where technology change is so rapid that traditional (long-term) software planning was abandoned years ago.

As soon as marketing became digital, the same rapid-pace of technology made traditional planning redundant for marketers.

For Modern Marketing

Long-terms plans are great if your industry doesn’t change at all during that period. In reality, your prospects are constantly changing their needs, behaviours and communication styles; it’s just a fact of modern life.

For modern marketing, that means the goal posts are constantly shifting. Agile Marketing is the only methodology that uses this fact to your advantage. Agile Marketing mandates:

  • flexible vs. rigid planning
  • responding to change over following a plan

With Effective Execution

Agile Marketing is not just about planning. It’s also about:

  • how teams collaborate to circumvent inefficiency of silos & hierarchy
  • how to execute effectively by using metrics rather than opinions
  • how to react quickly by creating adaptive & iterative campaigns over Big-Bang

Agile marketers also follow a process designed to increase alignment with business aims, to improve communication (both external and internal), and to increase the speed and responsiveness of their marketing. Knowing which marketing training services are available is a suggested.

This process is iterative, encouraging short marketing initiatives and the ability to react quickly to changing market conditions.

And there you go — 4 easy points to answer the question, ‘What is Agile Marketing?’ Check this out to learn about the marketing strategy especially for your business.

Suggested Posts

The Superannuation Company Effortlessly Updates 300+ Event Details with a Dynamic Landing Page Solution.

The Superannuation Company offers flexible retirement and investment options for over 2 million members in Australia. In 2017, the company will host over 300 events and seminars across Australia. It has used Hoosh Marketing’s Dynamic Landing Page Solution.

The Truth About Agile Marketing Benefits

Do you understand where Agile Marketing can add value to your business? Agile Marketing sounds great in theory; but do you know how much of it is real? How it applies to your company?

Agile Marketing – Like a Tailored Suit

Imagine you are in Thailand for a week and you want a tailored suit to wear to your friend’s wedding. You visit three tailors near your hotel.

Skip to toolbar