Product pages highlight all the products and services that the merchant offers. It is where the shopper can find the “Buy” button.
Designing an effective product page has a huge impact on the retailer’s online business; generating more sales and improving the credibility of an eCommerce site.
Here are 5 of the best articles on how to build the best converting product page for eCommerce sites.
Beginner Level. By David Moth on E-Consultancy Blog
This article features 10 companies with excellent product pages that online retailers can learn from in order to create the best and most effective pages. Each retailer has different designs and has featured their products in different ways, providing customers useful information with user reviews, large images with 360 degree views, big and bright CTAs, detailed delivery or returns information, comprehensive product descriptions, stock information and even product videos.
Beginner Level. By Rachel Sprung on Hubspot Blog
Because there are no two companies that have the same product pages, what is important is that the pages provide direct product information which is engaging, interesting and entertaining. A good product page may also show the pros and cons of a certain product or even a demonstration as to how a product actually works.
Intermediate Level. By Graham Charlton and Chris Lake on Econsultancy Blog Econsultancy offers online retailers a comprehensive practice guide on how to make the most effective product page in order to turn visitors into buyers. You can view or download the sample practice guide so you will have an overview or outline of the full content of the document.
Intermediate Level. By Sabina Idler on Smashing Magazine Blog
This article gives you plenty of tips as to how to make your product pages unique, attractive and informative so that customers can easily convince themselves that they actually need the product being offered.
Advanced Level. By Mark Macdonald on Shopify Blog
Your product pages reflect the credibility and quality of the products and services that you are offering. In order to make a sale, you must focus on the important details of the products such as the images, proper wordings or headings of each product and even providing links to similar items. Bigger and better product images will make up for 9% of the sell-ability of your products.
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