Consumers are always on-the-go and dependent on their mobile phones. Especially for younger generations, it would almost be impossible to go throughout the day without checking messages. This gives marketers an amazing opportunity to reach prospects and customers through SMS marketing.
Based on a study by Techipedia, of all text messages sent, 98% are opened; and out of those, 83% of are opened in 3 minutes. Aside from its reach and immediacy, SMS marketing offers excellent ROI when properly executed because it is very affordable.
Here are five resources to help you understand SMS marketing and maximize its capabilities.
Beginner Level. By Greg Hickman on Convince and Convert
This resource greatly helps marketers who are still considering adopting SMS marketing. It provides ten detailed steps – from understanding your goals to measuring the success of the campaign.
Beginner Level. By R.J. Talyor on Marketing Profs
This resource features the fundamental practices that should serve as solid foundation in SMS marketing. It teaches marketers how to acquire new customers and get them on-board. As a result, your campaigns will become more data-driven.
Intermediate Level. By Corey Eridon on Hubspot Blog
This article breaks down ways inbound and mobile marketing programs can take advantage of SMS. It also features some warnings so you avoid using SMS in brand-damaging and ineffective ways.
Intermediate Level. By Laura Varley on Digital Marketing Magazine
This article features impressive statistics showing the huge impact of SMS marketing that marketers can use to their advantage. You will learn about SMS loyalty programmes, response times, open rates, and more.
Advanced Level. By Peter Tanham on eCosultancy Blog
This article aims to answer the question, “How do you measure the effectiveness of SMS and track the sales from each campaign?” In order to answer that, you will start with learning how to setup Google Analytics, building links, and ultimately driving more sales from SMS.
At this point, you may have decided to give SMS marketing a try. If you have other tips and tricks, feel free to share them in the comments below. Let us know how it works for you!