Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
According to Sean Ellis, who coined the term in 2010, a ‘growth hacker’ is a person whose true north is growth.
Here, we have put together 6 resources that will help you understand growth hacking.
Beginner Level. By Aaron Ginn on TechCrunch
The resource talks about the 6 most common myths about growth hacking and what a growth hacker really does. It also explains the different processes of growth hacking and its disadvantages, opening the eyes of aspiring entrepreneurs and curious marketers.
Intermediate Level. By Various Authors on Quora
In this resource, several authors talk about their knowledge on growth hacking. A discussion of digital marketing, viral growth, and analytics are also included in relation to growth hacking and how it adapts to online marketing.
Beginner Level. By Jean-Luc Brisebois on Tropical
This resource features an infographic that makes it easy to visualize a growth hacker. I talks about his abilities to execute and ways he does his work. You will also learn how he is one with his products, which make it possible for him to achieve positive results.
Intermediate Level. By Gagan Biyani on The Next Web
Because ‘growth hacking’ is a relatively new concept, it is common to have it associated with marketing. This article breaks down the definition of both concepts to draw the line that differentiates growth hacking and marketing.
Intermediate Level. On Daily Tekk
This resource features actual businesses that use growth hacking and how it has affected their marketing efforts. It also talks about the advantages and disadvantages of using growth hacking based on their experience as users of such technique.
Advanced Level. By Neil Patel and Bronson Taylor on QuickSprout
This resource features 10 chapters – all about growth hacking. You can read each chapter separately if you want to learn about a specific subtopic, such as The Profile of a Growth Hacker, The Growth Hacking Process, Product Tactics for Getting Visitors, and Tools and Terminology.
In online marketing, speed is the name of the game. Online marketers & entrepreneurs keep searching for ways to speed up the process of attracting more clients and increase ROI. We would love to hear what you think of the resources we gathered for you. Drop us a few words in the comments box below.