Have you ever tried using formulas in Marketo? Most users have doubts about how to use them and their real benefits which it will make your life easier!
Formulas can be used for several purposes, such as data cleaning, formatting, validating emails, defining segmentation, applying advanced math to campaigns, among others.
In this Ebook you will learn all the different ways to use formulas in Marketo, including: Formula Fields in Marketo, Syncing formulas from your CRM or using the Excel Webhook for Marketo. Contains all the most common formulas used by Marketo users
Special thanks to our contributors for sharing their favorite formulas. Do you a favorite formula? Tell us about it!