What is Inbound Marketing – Explained in 4 Easy Points

Have trouble explaining Inbound Marketing to others? Everyone has their own definition. However, none of them are easy to understand or remember.

Here, we break down inbound marketing strategy into 4 easy to remember points.

Inbound Marketing is a Strategy

Inbound Marketing is a marketing strategy; not a tool or software. Rather than the traditional ‘interruption’ style of marketing, inbound marketing aims to attract customers to you.

Inbound vs. traditional marketing is like fishing with bait vs. fishing with a spear; one attracts the fish (prospects) and the other disturbs them.

Using Digital Channels

Inbound Marketing relies mostly on customers searching for solutions related to your company, either through a search engine or through social media.

The 4 major channels targeted are:

  • Blogs
  • Social Media
  • Websites found via a Search Engine
  • Pay-per-click Advertising (found via a Search Engine)

Offering Free Content

Inbound Marketing attracts customers by providing free useful content. Useful content is not a sales pitch or advertising. Useful content is something of value to a potential customer – something they might pay for.

To Capture Mindshare

In Inbound Marketing, free content is the tactic used to build a relationship between a prospect and your brand. Inbound Marketing’s goal is to position your brand strongly at the earliest stages of buying, often before a prospect needs your product. This way, you capture mindshare and your company is well positioned to be chosen as the vendor/provider when a prospect becomes ready to buy.

And there you go – 4 easy points to answer the question: What is Inbound Marketing? Read how inbound is different to outbound marketing.

Suggested Posts

AUSTRALIAN CATHOLIC SUPERANNUATION ACHIEVED A RESPONSE RATE OF 56% WITH HOOSH’S SMS PROGRAM

An industry super fund for all Australians, Australian Catholic Superannuation aims to maximize retirement benefits by providing all individuals with various venture alternatives that permits lifetime of investment. All catholic sectors related to education, healthcare, aged care and welfare are catered by Australian Catholic Superannuation. As a matter of fact, it has earned a variety of industry awards in the recent years. Australian Catholic Superannuation was the winner of the Innovation and Transformation award at the Conexus Financial Superannuation Awards 2017. Recognised as an ABA100 winner for process improvement in 2017. Received the Australian Institute of Superannuation Trustees 2016 Best Member Facing Project (FUM under $10bn) Award for Excellence and many more recognitions beside these awards mentioned.

What is Lead Nurturing Done Well?

Do you want to understand how lead nurturing fits with inbound marketing? Do you need it?

The Truth About Inbound Marketing Benefits

Inbound Marketing Agencies are great at pitching the nirvana of their inbound marketing strategies; but do you know how much of it is real? How it applies to your company?

Skip to toolbar