When different sales teams and marketing managers interact with a huge number of prospects on a daily basis, usually, all the information about them is stored in different files. The problem with managing different contact information is it can become confusing on keeping track of who needs a follow-up or account renewal. Eliminate the human factor and start increasing your lead generation by integrating your CRM – Customer Relationship Management with Marketo CRM. The CRM system is an automatic method of sales management that stores existing clients contact information in one single database! First, let’s examine the common challenges most companies experience without CRM integrations.

What are the common Challenges most companies experience for not integrating CRM?

Inability to create accurate reports

The first challenge for each company is: right after an event or email campaign is over, how do they integrate all of the contact’s information into one database? Without CRM integrations, annual reports suffer because there were no real-time updates in the system and you have to manually go through each contact’s information to gather all the data at the end of the year during presentation time. In most cases, human errors do happen which leads to create inaccuracies especially in annual reports.

Unable to Maintain Lead Generation

The main challenge companies experience when CRM isn’t implemented is to maintain lead generation. Potential leads can get lost and grow cold over time. Imagine having thousands of existing contacts information and then having hundreds of potential leads’ contact information. In the long run, without CRM, companies are unable to compile analytics of your existing clientele’s buying behaviors and it’ll be hard to measure which leads turned into new customers.

Sales and Marketing Team Get Confused  

When a company has several departments situated at different locations and thousands of contacts to go through, it can get very confusing on how to track projects because everyone’s scratching their heads and wondering: where to start and who to contact.

What are the possible outcomes when integrating CRM?

Many companies have been using Marketo for the past 4-10 years for events, webinars, lead scoring, nurture and engagement programs. When companies integrate their Marketo and CRM, lead generation could increase to up to 400% together with your campaigns as you will be able to track all communication with potential clients, CRM keeps track of each and every lead and knows exactly when they need to be contacted. Each team member in the company gains a powerful 360 view of the whole business while getting closer to prospects, business partners and managing existing clientele information all in one database which increases lead generation.

Implementing CRM integrations help management and the sales and marketing team gain a forecast of where the company’s strengths lie. CRM calculates your company’s current revenue stream and helps your company determine which products and services are doing well and which are performing better than others, based on your customer’s feedback and spending. CRM integrations also act as a predictor of your company’s future trends and events that will become leading indicators of your profit metrics and annual revenue.

Why do you think connecting Marketo with your company’s CRM is important for running a business and ROI? Let’s integrate any of your platforms with your Marketo such as your CRM that will help boost your lead generation cause we know how valuable each and every lead is to you.