Is Marketing Automation for Small Business?

Want to know if your company is ‘big’ enough for Marketing Automation? You’ll be pleasantly surprised by the answer: Marketing Automation is no longer for the ‘big boys’.  Marketing Automation for small business is the fastest growing segment in the marketing automation technology space. Don’t get left behind.

What Does it Cost?

Cloud Disruption

Traditionally, large enterprises benefited from Marketing Automation simply because they were the only ones that could budget for such technology. Enterprise Marketing Automation typically costs anything from $500K to several million.

However, Software-as-a-service (Saas) has changed the Marketing Automation landscape. There are now multitudes of Saas Marketing Automation solutions offering similar (or better) capabilities as traditional heavy-weights.

Fast-growing Segment: SMBs

Small and mid-sized businesses (SMBs) now make up the largest growing segment in the marketing automation technology space (that’s any company with between $5M and $500M in annual revenue).

With vendors like Hubspot and Infusionsoft aggressively targeting small businesses, even very small businesses (under $5M annual revenue) are using marketing automation software. In fact, you can get basic marketing automation for small business for as low as $200 per month.

What Can it Do for Me?

Attract New Customers

Research by leading industry analyst has demonstrated that in 2012, 78% of B2B buyers start their research for products online. This statistic is even higher for B2C. Marketing Automation is a key tool to help attract new buyers to your business.

Nurture Leads

70% of cold leads become hot within 12 months if nurtured. Imagine all the prospects that your business has lost to the competition and the potential revenue and growth that could have been realized?

You can set up automated lead scoring and workflow to ensure that your prospects are being communicated to a point they are ready to buy from you.

Close More Sales

Marketing Automation provides your sales staff key behavioral insights about their leads. Insights like website visits, email clicks, etc. These insights can help close significantly more business.

Marketing Automation for Small Business: A Long Term Investment

If you’re still thinking your business is too small for marketing lead management software, then you are definitely mistaken and putting your business at a great disadvantage.

Marketing Automation for small business is a long term strategy. Although sales executives love leads that are HOT at this very moment, over 50% of marketers and sales reps do not have standardized sales and marketing process for a 12 month period, which is potentially costing your business thousands or even millions of dollars.

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