Marketing Automation Quiz: Do I Need It?

Find out if your company is ready to adopt marketing automation. This five- minute quiz evaluates if you are experiencing any of the tell-tale signs that indicate you need marketing automation.

High-Level Marketing Automation

  • Do you have a one-size-fits-all approach to marketing with very little personalisation?
  • Are you short on resources and don’t have much bandwidth for marketing initiatives?
  • Do you have a complex solution which involves a number of touch points with a customer, occurring over a long period of time and at various levels and areas of decision-making?

Specifics

  • Are your prospects often under contract with another provider or simply not ready to buy in the short term?
  • Do you have a good amount of content produced locally or from the head office, but are challenged with getting it out to your local prospects and customers?
  • Do you have different types of marketing channels (such as pay-per-click, email, webinars, events, tradeshows, social media) all working independently and not integrated?
  • Do you have no way to track valuable metrics like click-through or opportunities created from specific email campaigns?

Data-Related

  • Do you have some kind of CRM system that captures your customer’s information and sales activities, but no segmentation or ability to link to marketing campaigns for segmentation? Do you rely on constantly exporting and importing data?
  • Do you have minimal insight of the success of your marketing and ROI linked back to your sales and rely on your sales teams to identify where leads come from? This means that your marketing budgets are allocated based on guesswork.
  • You don’t have enough data from your customers to help customize communication (i.e. you rely on minimal information to run your targeted marketing).
  • You have a CRM but it can’t handle any of your marketing needs like marketing automation does.

Lead-Management Related

  • Your sales and marketing resources have little or major clashes in agreement of marketing activities(your sales team thinks marketing is not pulling its weight).
  • You don’t have enough resources or time to nurture prospects on your database, so your marketing automation and sales teams are always targeting short-term leads.
  • Your sales team does not think that the leads that marketing sends through are qualified, and they find it a waste of time to chase prospects without any way of determining their level of interest.
  • Do you have no formal process in place for assigning leads, qualifying them and moving them through the sales cycle?

If you answered yes more than three times, then you are likely ready for marketing automation.

Suggested Posts

Marketo and LinkedIn are now driving Accounts Based Experiences (ABX)

Very recently, Adobe announced the extension of its partnership with Microsoft and its new integration with LinkedIn. This new integration is geared toward improving Accounts Based Experiences (ABX). This partnership will enable the delivery of targeted content for a more personalized experience on B2B platforms like LinkedIn.

A/B Testing 101 in Marketo

Why is AB Testing in Marketo important? As Marketo likes to say, “we’re marketers, not mind readers.”Emails and landing pages are key marketing components for any successful marketer to master. But how are we supposed to know which ones engage people the most? Nowadays, it’s also getting more and more difficult to grab and retain the attention of audiences. It’s vital, now more than ever, to be able to determine which versions of our marketing materials generate the best results. And A/B testing is a simple, inexpensive way to do just that.

How to Build Complex Engagement Programs in Marketo

Lead nurturing is an effective method of engaging leads in any part of your customer lifecycle. Leads receive content designed to resonate with them, depending on where they’re at in the buying cycle. This means that you can develop a relationship with your leads over a period of time. So where do you start when building an engagement program in Marketo?

Brilliant stuff you can do with Drift and Marketo in your company

You have probably felt the big buzz around Conversational Marketing; it's on every other website, showing up as a pop-up box that asks you if they can be of help. It's such a trendy topic that the search query "Chatbot" has over 35k monthly searches in the US. Now, you may be asking yourself, why are so many people interested? Well, the answer is short and powerful: Because it works; and it works even better when connected to Marketo.

Skip to toolbar