Very recently, Adobe announced the extension of its partnership with Microsoft and its new integration with LinkedIn. This new integration is geared toward improving Accounts Based Experiences (ABX). This partnership will enable the delivery of targeted content for a more personalized experience on B2B platforms like LinkedIn.
The new integration allows marketers to create incredible Accounts Based Experiences (ABX) by enabling them to:
Gain a deeper, real-time understanding of targeted accounts
With the use of Marketo engage and Microsoft Dynamics 365, marketing and sales teams can get data that will give them insights on specific accounts. Moreover, by integrating LinkedIn’s Matched Audiences with Marketo Engage, marketers can now identify the right contacts within an account to reach on LinkedIn.
Target audiences more effectively by leveraging richer account profiles
With Marketo Engage’s Account Profiling feature, which puts together intelligence-driven predictive modelling and automation into a single ABX solution, marketers can now identify which accounts to pursue out of millions of companies in just a matter of minutes.
Power people-based campaigns with more precision than ever before
With Adobe Audience Manager which is Adobe’s Data Management Platform (DMP), marketers can now create contact-based campaigns on LinkedIn and other B2B platforms.
These are just some of the top features that are now available given the new partnership between Adobe, Marketo and LinkedIn
That is all everyone! Hopefully, this will help you to understand how to leverage this new partnership, to keep enhancing your Marketing Automation strategies via unique Accounts Based Experiences (ABX).
Let us know if you need any help.