Menu

Platform Consolidated Group Increased Lead Conversion with its Acquisition, Lead and Nurture Programs

July 26, 2018 • Alvin Glenn Paronda

Established in 2015, Platform Consolidated Group (PCG) is the fastest growing asset-finance aggregator in Australia. PCG is supported by Consolidated Operations Group (COG), which makes PCG one of the only publicly listed asset finance aggregators in the APAC region. With solid support from COG, PCG assists businesses to thrive with scale and financial backing by designing remuneration models that suits several kinds of businesses.

Offering asset finance, novated leasing, vehicle procurement, and aggregation, PCG’s excellence comes from unrivalled support and access from high-quality lender networks.

Currently, PCG has access to over 40 lenders providing clients with some of the most attractive funder remunerations in Australia. PCG has worked with several notable clients including: Melbourne Finance Broking, Mildura Finance, beCarWise, Platinum Direct Finance, Fleet Network, and Fleet Avenue.

Challenges

Currently, there are two brands PCG is supporting Platinum Direct Finance (PDFA) and Melbourne Finance Broking (MFB). These two companies are gaining thousands of leads every day. By gaining an impressive number of leads, the main challenge PCG experienced is that sales would contact ‘non-sales-ready’ leads instantly, which resulted in a very low conversion rate.

Sales Wasting Too Much Time in Calling Cold Leads

Cold leads were called right away and although many leads expressed interest in PDFA and MFB’s financial services, they were not ready to commit to a sales consultation.

 

Non-Customised Email Blasts

PCG implemented basic email blasts that were sent to all leads containing no customisations and limited consistency related to each leads customer journey. With non-customised email blasts, PCG experienced high bounce rates and unsubscribes from their email campaigns.

Basic Email Design 

PCG was sending out non-customised email blasts on basic email templates which resulted in thousands of non-opened emails and high unsubscribes. Without attractive email templates, PCG’s email content was mostly looked over by leads.

Solutions

Since PCG implemented Hoosh’s on-brand email template for PDFA and MFB, lead nurture programs were launched successfully allowing quick building with leads and producing great results such as:

Email Template Builder

Hoosh created an on-brand email template for PDFA and MFB, allowing quick building and great result.

Melbourne Direct Finance:

 

Platinum Direct Finance:

 

Acquisition/Lead Nurture Program

      • Target audience: New leads and leads with new opportunities.
      • 24h after a lead’s enquiry/new opportunity, send an email with fast guide and option to apply for pre-approval.

      • 7 days after lead’s enquiry/new opportunity, send an email with the offer of a free fuel card if leads settle.
      • 14 days after a lead’s enquiry/new opportunity, send an email to introduce car buying service, providing different options for leads.
      • An alert is sent to sales when a lead clicks high-value links in an email.
      • Leads are removed from the program once they are settled/ closed.

Nurture emails made on ETB:

 

Outcome

PCG has increased lead generation with Hoosh’s help by creating attractive email nurture programs. The additional positive outcomes include:

Increased conversion rate and brand interaction

Melbourne Direct Finance

      • Click-through rate: 4.8%
      • Conversion rate: 13.07%

Platinum Direct Finance

      • Click-through rate: 5.4%
      • Conversion rate: 3.27%

 

Significant ROI

              • Comprehensive reporting and ROI on email nurture programs. By introducing incentives such as free fuel card and several car-buying services.

Customer Retention Program

              • PCG was able to create the Customer Retention Program that tracked leads throughout the whole customer journey. Sending nurturing emails on car settlements, payment reminders, car anniversary offers, referral offers and car upgrades.

Download the case study here.

Tags. Email Templates, Lead Generation
< Back to Blog

Suggested Posts

Job Opportunity: Strategic Account Manager

We're looking for a Strategic Account Manager who can create long-term, trusting relationship, and can quickly grasp the domain and help implement the delivery of our projects. This is a great role for someone looking for flexibility (work life balance) or increasing industry experience through working with a leading Digital Marketing and Technology agency in the region.

6 Reasons Why Your Business Should Invest in CRM

Customer-relationship management (CRM) is a system that helps businesses manage their customer database. The customers’ and prospects’ interactions with the company in the past are recorded, which can be used for marketing purposes in the future.

All you need to know about hidden UTM fields in Marketo Forms

Let’s paint a picture here, you spend a huge amount of your advertising budget a month on online ads, which seems to be driving a large amount of traffic to your page – however, you have no real visibility of the source of these leads or tracking specific details where multiple visitors land on the same web page but come from different referrers. This is where UTM fields in Marketo come to play.

University of the People (UoPeople) Increased Engagement and Conversion to 72% with Hoosh’s 2-Way SMS Solution

Established in 2009, University of the People (UoPeople) is the world’s first tuition-free, non-profit, American accredited distance learning university. With a ground-breaking online learning model and academic leadership stemming from Oxford, Harvard, and Columbia University, UoPeople is the most accessible and affordable distance learning university that offers high-quality educational opportunities to anyone in the world who has completed high school in their native country.

Job Opportunity: Strategic Account Manager

We're looking for a Strategic Account Manager who can create long-term, trusting relationship, and can quickly grasp the domain and help implement the delivery of our projects. This is a great role for someone looking for flexibility (work life balance) or increasing industry experience through working with a leading Digital Marketing and Technology agency in the region.

6 Reasons Why Your Business Should Invest in CRM

Customer-relationship management (CRM) is a system that helps businesses manage their customer database. The customers’ and prospects’ interactions with the company in the past are recorded, which can be used for marketing purposes in the future.

University of the People (UoPeople) Increased Engagement and Conversion to 72% with Hoosh’s 2-Way SMS Solution

Established in 2009, University of the People (UoPeople) is the world’s first tuition-free, non-profit, American accredited distance learning university. With a ground-breaking online learning model and academic leadership stemming from Oxford, Harvard, and Columbia University, UoPeople is the most accessible and affordable distance learning university that offers high-quality educational opportunities to anyone in the world who has completed high school in their native country.

Do a quick Marketo Health Check in 12 Easy Steps

Follow this 12 easy steps to diagnose if you are using your Marketo correctly. It is a short but comprehensive Health Check that may reveal crucial insights.

PageUp Streamlined Its Email Review & Approval Process 200% Faster with Hoosh’s Newly Upgraded Email Template Builder – CommsBuddy

PageUp’s Unified Talent Management software is more than just a sum of its parts. Supported by end-to-end implementation and its awesome service standards, PageUp accompanies you and your organisation from recruitment and onboarding, through learning, into strategic performance management, and right up to best-practice succession planning, all backed up by platform-wide HR analytics.

Inspired Video – Ashley Ayan

We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.

Inspired Video – Rachel Noble

An interview with Rachel Noble, a Marketing Automation Manager at PFL and Marketo Champion Winter Class 2017. She started her career with PFL during her graduation when PFL approached her with a job in marketing. Keen to explore mathematical aspects of the marketing world, she became a part of the marketing team at PFL and has been with them ever since. She is fascinated with the Marketo platform and sees marketing automation as the best possible approach to escalate marketing operations of a marketing team of any size.

Job Opportunity: Strategic Account Manager

We're looking for a Strategic Account Manager who can create long-term, trusting relationship, and can quickly grasp the domain and help implement the delivery of our projects. This is a great role for someone looking for flexibility (work life balance) or increasing industry experience through working with a leading Digital Marketing and Technology agency in the region.

6 Reasons Why Your Business Should Invest in CRM

Customer-relationship management (CRM) is a system that helps businesses manage their customer database. The customers’ and prospects’ interactions with the company in the past are recorded, which can be used for marketing purposes in the future.

All you need to know about hidden UTM fields in Marketo Forms

Let’s paint a picture here, you spend a huge amount of your advertising budget a month on online ads, which seems to be driving a large amount of traffic to your page – however, you have no real visibility of the source of these leads or tracking specific details where multiple visitors land on the same web page but come from different referrers. This is where UTM fields in Marketo come to play.

Do a quick Marketo Health Check in 12 Easy Steps

Follow this 12 easy steps to diagnose if you are using your Marketo correctly. It is a short but comprehensive Health Check that may reveal crucial insights.

Sign Up

Thank you for signing up!

Search for

Categories

  • Agile Marketing
  • Careers
  • Content Creation
  • Digital Marketing
  • Ecommerce
  • Email Marketing
  • Email Templates
  • Events
  • Facebook
  • General Interest
  • Inbound Marketing
  • Jobs
  • Landing Page
  • Marketing Automation
  • Marketo
  • Marketo Excel webhook
  • Marketo Formulas
  • Marketo Optimization
  • Marketo Training
  • Press
  • SMS
  • Social Media
    • Skip to toolbar