Marketo Optimization

Using Formulas in Marketo

When it comes to formulas in Marketo, most users have doubts about how to use them and their real benefits. Formulas can be used for several purposes, such as data cleaning, formatting, validating emails, defining segmentation, applying advanced math to campaigns, among others. In this article I’ll provide an overview of your options for using formulas in Marketo and the possibilities from each one.

Why Aren’t You Using SMS for Your B2B Events?

Not everyone can afford to build their own mobile event app ala Dreamforce. Plus, a mobile app is pretty useless for small events, or if you are a sponsor of someone else's event.

Why not use SMS instead? 2-Way SMS is a powerful tool for lead generation and attendee engagement at events, whether they are your own or 3rd party ones.

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