Importing a template into marketo

Importing a Template into Marketo

Once you have exported the template from the email template builder, it’s time to create a Marketo email or email template using this HTML file.

There are two ways to do this:

  • create an email directly – use this if you intend to use this layout only once.
  • create an email template – if you plan to use the layout again

The first option takes less time, but not by much.

Section I.  Create an Email Directly

Login to Marketo:

  1. Go to the Design Studio and create a new email

create an email directly

2. Give the email a name, select any template, then click Create

3. In the email editor, click Email Actions->HTML Tools->Replace HTML

replace html

4. Delete all the HTML text in the text box by selecting all existing html file (Ctrl + A) then press backspace or delete

5. Then paste the entire contents of your template.html as text, then click Save

6. Check the import was successful by clicking Show Edits. You should see sections of your email highlighted yellow. These are the editable sections.

Section I.  Create an Email Template

Login to Marketo:

  1. Go to the Design Studio and create a new email template

2. Give the email template a name, then click Create

3. In the template editor, click HTML Source, delete all the default HTML

4. Paste the HTML that you exported into the main window:

5. Check the import was successful by clicking Preview

6. Approve the template, now you can create emails from the template in the usual fashion

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