Lead Nurturing

How to Build Complex Engagement Programs in Marketo

Lead nurturing is an effective method of engaging leads in any part of your customer lifecycle. Leads receive content designed to resonate with them, depending on where they’re at in the buying cycle. This means that you can develop a relationship with your leads over a period of time. So where do you start when building an engagement program in Marketo?

What is Lead Nurturing Done Well?

Do you want to understand how lead nurturing fits with inbound marketing? Do you need it?

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