Customer-relationship management (CRM) is a system that helps businesses manage their customer database. The customers’ and prospects’ interactions with the company in the past are recorded, which can be used for marketing purposes in the future.
Established in 2009, University of the People (UoPeople) is the world’s first tuition-free, non-profit, American accredited distance learning university. With a ground-breaking online learning model and academic leadership stemming from Oxford, Harvard, and Columbia University, UoPeople is the most accessible and affordable distance learning university that offers high-quality educational opportunities to anyone in the world who has completed high school in their native country.
Berklee’s implementation of Hoosh’s offline forms and landing page, made lead capturing 7x faster resulting in an increase of 420% in leads collected at over 100 events. The offline form was a successful solution as all leads were smoothly added to Marketo, even without internet connectivity.
The main challenge is how can companies make sure that each email message was sent out to the correct email address in their specific region. In other words, the US email campaign might have different content than what the APAC email campaign contains. This is where Marketo person partitions come in handy for data management in organising prospects, attendees, and crew communication based on their specific region.
The great thing about attending live events is everyone in sales, marketing and IT can benefit from networking and gather live data of potential leads and storing them, simultaneously, into a company database. This is where Marketo offline forms become extremely convenient and useful because companies can capture live actions and record contact information from the events registration, without the use of the internet.
We interviewed Jessica Kao, a Marketo Champion class of Winter 2016. Before she started her career as a marketer, Jessica was a field application scientist with a Ph.D. in Oncology. She then became a Marketing Program Manager at Affymetrix where she was introduced to marketing automation. At present, Jessica is working as a Client Services Director at Digital Pi. For her, sharing knowledge about marketing automation is what a true Marketo Champion really does.
We interviewed Aslihan Ayan, a Marketo Champion since Winter of 2016. She started her career as a developer, she then moved from a website development and design to Search Engine Optimization, from there she progressed into adwords PPC campaigns. It all became an opportunity for her to explore marketing automation to be able to tie each of those different campaigns into one platform. At present, Aslihan works as a Senior Marketing Consultant at Demand Spring. According to her making mistakes in marketing automation is not bad at all, in fact it allows you to learn more about it.
We interviewed Chris Saporito, a Marketo Champion since Summer of 2016. Chris initially obtained a marketing position at a co-op through the program that he was pursuing at the University of Cincinnati. After being hired for full time at that co-op, he learned about HubSpot that instigated his interest in marketing automation technology. At present, Chris is working as an Associate Manager of Marketing Technology at Paycor. He is passionate about marketing automation and considers it as the future of marketing.
Marketo users learned about new marketing strategies, Marketo's Google Alliance and the first customer success story shared at a MUG. Our client people2people, the fastest growing agency in AU shared how they were able to save 768 hours in a year (19 working weeks) with its new marketing automation strategies.
The Superannuation Company offers flexible retirement and investment options for over 2 million members in Australia. In 2017, the company will host over 300 events and seminars across Australia. It has used Hoosh Marketing’s Dynamic Landing Page Solution.
Social Media Marketing is not without its challenges. These issues can often prevent companies adopting social media plans at all.
Don’t pay for Marketing Automation features you’ll never use. Use our marketing automation comparison to help you select the right Marketing Automation software to suit your needs and learn to understand what capabilities are available and which features you’ll actually need for success.
Wondering if you can get away with just using Client Management Software (CRM) for your marketing activities?
Just like Romeo & Juliet belonged to warring families, Inbound Marketing and Marketing Automation belong to competing companies.