Lead nurturing is an effective method of engaging leads in any part of your customer lifecycle. Leads receive content designed to resonate with them, depending on where they’re at in the buying cycle. This means that you can develop a relationship with your leads over a period of time. So where do you start when building an engagement program in Marketo?
Follow this 12 easy steps to diagnose if you are using your Marketo correctly. It is a short but comprehensive Health Check that may reveal crucial insights.
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