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Text messages are usually considered the main distraction in the school environment, but they can also be an opportunity for University to engage with their students. See the possibilities.
In the recent Australian elections, the Australian Labour Party (ALP) used SMS as part of their marketing efforts. See their strategy and what they could have done better.
I am a great enthusiast of using 2-way SMS as a channel for events. It’s a mystery to me why most B2B marketers still haven’t explored this powerful channel for things like reminders, confirmations, competitions, etc.
In our previous article (part 1), we covered SMS basics and how to send SMS from Marketo using webhooks. We also briefly touched on several ways to do 2-way SMS in Marketo. In this article (part 2), we cover the first two methods on how to handle inbound SMS: the Marketo Form Hack & Custom Gateway integration.
Not everyone can afford to build their own mobile event app ala Dreamforce. Plus, a mobile app is pretty useless for small events, or if you are a sponsor of someone else's event.
Why not use SMS instead? 2-Way SMS is a powerful tool for lead generation and attendee engagement at events, whether they are your own or 3rd party ones.